太平洋咖啡粉絲 Fan of Pacific Coffee

給太平洋咖啡的衷心建議

我作為太平洋咖啡的「粉絲」,我希望太平洋咖啡的業務天天向上,因此我有以下比較容易實行的衷心建議:

1. 提供優惠給全日制學生,因為絕大部分學生沒有工作即沒有收入來源,購買力比較弱。如果太平洋咖啡提供優惠給全日制學生,學生的購買意欲就會增加。同時太平洋咖啡可以和學生更早建立忠實關係,對於學生未來工作之後繼續在太平洋咖啡消費有正面作用。

2. 提供具有當地特色的飲食,以下用香港特區作為例子,比如鴛鴦(註:咖啡和紅茶的混合特飲)、法式土司(多士)、葡式蛋塔(蛋撻)等等,進一步增加當地民眾對太平洋咖啡的親切感和好感程度。

3. 提供可微波加熱的外賣杯,這做法可以讓客人在其他地方用微波爐加熱飲料(飲品),更有利太平洋咖啡的銷售情況,特別是冬季的銷售情況。同時客人可以更放心和更方便飲用再次高溫處理太平洋咖啡外賣飲料(飲品),這做法可以讓本來飲用安全程度高的飲料(飲品)更大大提高。

4. 在各大超市和便利店零售瓶裝太平洋咖啡,這做法可以擴大市場佔有率。同時讓消費者在不同地方都可以看到太平洋咖啡的產品,進一步增加消費者對太平洋咖啡的認識和吸引程度,甚至忠實程度。
(註:我喝過另一個大型連鎖咖啡店品牌的瓶裝咖啡,味道不是十分好,我覺得零售瓶裝太平洋咖啡大有作為。)

2022/01/19

 

太平洋咖啡網址:https://www.pacificcoffee.com/tc/
太平洋咖啡香港特區分店的優惠和特別服務(请以官方网站内容作准):

1. 擁有「長者卡」的香港居民有九折優惠。

2. 自備杯子購買任何手調飲品可減少收費港幣三元。

3. 將已清潔的外賣裝咖啡杯蓋投入回收筒,即可享手調飲品免費升級優惠(只適用於指定分店)。

4. 免費供應咖啡渣(咖啡渣具有好多用途,請在網絡搜尋有關資訊;請提早一天向職員提出需要並帶同食物盒,方便職員為您預留乾身的咖啡渣)。

5. 非會員免費享用一天一次的60分鐘無綫網絡服務,會員則可享用一天兩次的60分鐘無綫網絡服務。

6. 會員於已註冊的生日月份內到任何一間分店,即可換領蛋糕一件或標準裝手調飲品一杯 (Perfect Cup 會員卡帳戶沒有任何儲值金額及累積積分時,則不可兌換此生日優惠);生日當天在任何香港分店消費,即可賺取雙倍積分。


太平洋咖啡的企業社會責任和慈善基金:

1. 太平洋咖啡同時支持中國內地、香港特區和新加坡的教育、社會福利及藝術團體。太平洋咖啡通過2012年與苗圃行動的合作計劃,在2013年落實捐助甘肅省天水市秦安縣興豐鄉中心小學的擴建工程,為該校增建全新教學大樓,並命名為太平洋咖啡苗圃希望教學樓,為當地學童提供優化的學習環境及更豐富的教學資源。

2. 太平洋咖啡長期與香港特區機構「惜食堂」及「食德好」合作,定期把沒有售出的新鮮麵包捐贈給有需要的人,幫助缺乏基本食物供應的社群,並減少浪費食物。

3. 18/25 Altura於2014年11月正式推出,烘焙師從咖啡農地直接採購,減少貿易過程中對咖啡農的層層剝削,保障他們得到合理的回報及改善他們工作環境,締造有利可持續發展的環境,更全面地實踐公平貿易的根本理念。 為了將咖啡產品與咖啡農地之關連更加緊扣,太平洋咖啡於2015年1月正式成立Thought of the Farm慈善基金,顧客凡購買一杯以18/25 Altura所調製的推廣飲品,太平洋咖啡便會捐出港幣一元予該慈善基金。截至2017年,太平洋咖啡已捐贈逾港幣十九萬元予慈善基金,用作改善哥斯達黎加及瓜地馬拉的咖啡農地及當地社區的設施及生活條件。


Pacific Coffee's Website: https://www.pacificcoffee.com/en/
Pacific Coffee's discount and special services in Hong Kong SAR (Please refer to the content of the official website):

1. Hong Kong SAR residents have a 'Senior Citizen Card' for getting a 10% discount.

2. Bring your own contains to purchase any hand-made beverages to reduce the charge by HK$3 (due to the epidemic situation, the offer of bringing your cups is temporarily suspended until further notice).

3. Put the cleaned take-out coffee cup lid into the recycling bin, and you can enjoy the free upgrade of hand-made beverages (only applicable to designated branches).

4. Free coffee grounds (coffee grounds provide many uses, please search for relevant information on the Internet; please ask staff members and bring a food box one day in advance, let staff members reserve dry coffee grounds for you).

5. Member could enjoy 60-minute in-store Wi-Fi access two times a day for free and auto login for 30 days.

6. Member could redeem a piece of cake or a tall size handcrafted beverage once in your registered birthday month (Not applicable when the Perfect Cup membership card has HK$0 card balance and 0 points); Earn 2X points on your registered birthday.


Pacific Coffee's enterprise social responsibility and charity fund:

1. '18/25 Altura' – Farm Direct Coffee Blend was launched officially in November 2014. Our coffee roasters source the coffees directly from farmers in order to minimize the exploitation of these farmers and ensure they can work under improved conditions and receive reasonable rewards. The concept is to enable a sustainable production and improve the farmers' quality of life. To further strengthen the connection between coffee products and coffee communities, Pacific Coffee established 'Thought of the Farm Charity Fund' in January 2015 to give back to the farming communities. For each '18/25 Altura' promotional drink sold, Pacific Coffee donate HK$1 to the Fund. As of 2017, Pacific Coffee have donated over HK$190,000 to the Fund. All money raised is used to improve the livelihood of coffee farmers and the local communities in Costa Rica and Guatemala.

2. Fresh unsold bakery items are donated to the organizations in Hong Kong SAR 'Food Angel' and 'Food Grace' regularly in order to help those in need and reduce food waste.

3. Pacific Coffee also regularly support educational, social, and arts organizations in Hong Kong SAR, Singapore and the Chinese Mainland, an example of which is Sowers Action. Through this partnership, Pacific Coffee made donations to build an extension to the Fengxing Village Central Primary School in Tianshui City, Gansu Province in 2013. The school's multipurpose teaching building was built and named as "Pacific Coffee Sower's Hope Teaching Building". The new building has served to provide a better learning environment for local students.